John Frieda Violet Crush Purple Shampoo 250mL is designed for blonde, silver, grey, and lightened brunette hair that needs help maintaining a fresh-looking finish between salon visits. This purple shampoo cleanses the hair while helping reduce the appearance of unwanted yellow and brassy tones, leaving hair looking brighter, cooler, and refreshed. Its violet-pigmented formula is suitable for natural, colour-treated, and chemically treated hair, making it a practical addition to your regular hair care routine. Enriched with Pro-Vitamin B5, it also helps support a soft, smooth feel after washing. For best results, use as part of a complete toning routine and follow with a conditioner to help maintain a polished, salon-fresh look.

• Helps reduce the appearance of yellow and brassy tones
• Suitable for blonde, grey, silver, and lightened brunette hair
• Contains violet pigments for toning support
• Enriched with Pro-Vitamin B5 to help leave hair feeling soft
• Use on wet hair and leave for 1 minute, or 2–3 minutes for a more intensive toning effect

Ingredients: Crushed Violet Pigments, Pro-Vitamin B5

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